Strategy house

Our vision, mission and BHAG (Big Hairy Audacious Goal – our dot on the horizon) are the basis for our thinking and actions within Burg Group. In the vision of Burg Group, the world becomes healthier, tastier or cleaner from our natural vinegar and syrup. Besides this, we strive for a clean heritage by playing a leading role worldwide in sustainability and fairness in our selected markets.

Strategy house

Our vision, mission and BHAG (Big Hairy Audacious Goal – our dot on the horizon) are the basis for our thinking and actions within Burg Group. In the vision of Burg Group, the world becomes healthier, tastier or cleaner from our natural vinegar and syrup. Besides this, we strive for a clean heritage by playing a leading role worldwide in sustainability and fairness in our selected markets.